Fair Trade is a system that aims to improve the lives of vulnerable producers and workers in developing countries and promote their self-sufficiency by continuously purchasing raw materials and products at fair prices. Among these initiatives, the “Million Action Campaign,” held every May, is particularly notable for raising awareness of Fair Trade and encouraging consumers to purchase Fair Trade products.

This year, in addition to continuing our support as a Bronze Partner, Topcon conducted awareness activities using digital signage installed in the cafeterias at our Itabashi headquarters and our Yamagata and Fukushima locations. Topcon also served Fair Trade products as snacks to visitors and sold Fair Trade chocolates to employees in our on-site shops, contributing to the achievement of the campaign’s goals.

Topcon will continue to support such social contribution activities and contribute to the realization of a sustainable society.

For more information, visit the official Fairtrade Label Japan website: https://www.fairtrade-jp.org/